A Sad (but Funny) Comparison of RFID vs. DVD Adoption

Here is why passive UHF RFID adoption rates have been so disappointing, despite all the real benefits the technology has to offer.

By Jack Romaine

Originally published at RFID Journal

Adoption rates for passive ultrahigh-frequency (UHF) RFID have been a disappointment to anyone with any knowledge of the industry. To understand why that is the case, let’s take a look at one of the most rapid and successful product introductions of any consumer electronics technology in history—the video transition from VHS tapes for VCRs to DVD disks—and alter it to resemble the RFID buying experience.

First, let’s examine some data: